Local SEO
The map, the profile, and the searches that end in a phone call
- Google Business Profile, set up properly
- A page per service you sell
- Reviews as a repeatable process
How this works
Services
Most businesses only need one or two of these at a time.
The hard part isn’t picking a service — it’s knowing which thing is actually costing you calls right now. They’re grouped below in the order they usually matter, because spending on a later one while an earlier one is broken is how marketing budgets disappear.
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Stage 1
Be findable
SEO
Organic search beyond the map — the layer that compounds
- Site structure that search engines can read
- Content built around real intent
- Technical fixes that actually matter
How this works
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Stage 2
Be chooseable
Web design & development
A site built to get called, not just to look finished
- Fast, mobile-first builds
- Clear paths to contact you
- Something you can actually update
How this works
Conversion optimisation
Turning the visitors you already have into calls
- Find where people drop off
- Rework the page around the action
- Measure the change, not the opinion
How this works
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Stage 3
Buy attention when you need it now
Google Ads
Calls this month, not next quarter
- Tracking in before any spend
- Searches that end in work
- Reporting you can read in five minutes
How this works
Meta Ads
Demand generation where search intent does not exist yet
- Audiences built from real signals
- Creative that says one thing
- Spend tied back to enquiries
How this works
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Stage 4
Keep what you get
Tracking & reporting
Knowing which jobs came from where, so you can decide
- Calls and forms tied to their source
- One report you will actually read
- No vanity metrics
How this works
Follow-up & automation
The half nobody sells: what happens after the phone rings
- Missed calls that chase themselves
- Quotes that do not sit for days
- One place every enquiry lands
How this works
Not every page above exists yet, and we’d rather say that than link you to something thin. The work does — ask about any of it.
Where the AI and custom-software part fits
If there’s a part of your day that costs you jobs — calls missed after hours, quotes that sit for three days, messages arriving in five different places — there is usually a way to fix it with a small piece of software built around how you actually work. We don’t lead with it, because it’s a tool rather than a strategy, and because it’s the answer to a problem you have to have first.
Not sure which one you need?
That’s the normal situation, and it’s what the read is for. Or just describe the problem and we’ll tell you which of these it is.