“We get traffic. It just never turns into anything.”
Service
Conversion Optimisation Calgary
Turning the visitors you already have into phone calls — without spending another dollar on getting them there.
- Measure what happens now
- Find the actual drop-off
- Rework the page around the action
- Shorten the ask
Sound familiar?
You’re probably here because…
“People fill in the form and then go quiet.”
“I have no idea which page is losing them.”
What’s actually going on
You are already paying for the people who land on your site — in ad spend, in the work that earned the ranking, or in the years of word of mouth that made someone look you up. The ones who leave without contacting you cost exactly the same as the ones who call.
That is what makes this the cheapest work on this list. Nothing new has to be bought. The visitors are already arriving; the question is only what happens in the ten seconds after they do.
In practice the loss is almost always one of four things. The page does not clearly answer the search that brought them. Contacting you takes more steps than the moment deserves. The form asks for eight things when three would do. Or nothing on the page says what happens after you get in touch — and uncertainty is a perfectly good reason to close a tab.
The discipline is in changing one of them at a time. At the traffic levels most small businesses have, shipping six changes at once means you know the total moved and nothing about which change did it — which means you have learned nothing you can apply anywhere else. That is slower, and it is the difference between improvement you can repeat and a good month you cannot explain.
The work
What we’d do, in order.
- 01
Measure what happens now
Where people arrive, where they leave, and what the ones who do contact you have in common. Without this the work is redecoration with a confident vocabulary.
- 02
Find the actual drop-off
It is usually one of four things: the page does not answer the search, contacting you takes too many steps, the form asks for too much, or nothing says what happens next. Which one it is matters more than fixing all four.
- 03
Rework the page around the action
What you do, where you do it, why you rather than the other three tabs open — and then one obvious thing to do about it, within a thumb’s reach.
- 04
Shorten the ask
Every field is a reason to stop. Most small business forms collect things nobody reads before the first phone call, and each one costs enquiries.
- 05
Change one thing at a time, and check
Changing six things at once tells you the total moved and nothing about why. At small-business traffic levels that distinction is the whole discipline.
What you actually get
Every deliverable, and how often.
No bundles, no “strategy” line item you can’t inspect. If it isn’t on this list, we didn’t promise it.
- Conversion audit Where people land, where they leave, and the specific step that loses the most. Named, not listed. One-time
- Tracking setup Calls, forms and bookings recorded properly, so the before-and-after is real. One-time
- Page rework The pages that matter rebuilt around what the visitor came to do — usually the home page and your top two service pages. Phased
- Form & contact redesign Shorter forms, tap-to-call everywhere it belongs, and a confirmation that says what happens next. One-time
- Change log What we changed, when, and what happened afterwards. So improvement is attributable rather than assumed. Ongoing
The difference
How this usually gets done, and how we run it.
How it usually goes
How we run it
A redesign, on the theory that a fresher look will convert better.
Find the one step losing people, change that, and check. A redesign is the most expensive possible way to test a hypothesis.
Six changes ship at once and the total goes up, so everything is declared a success.
One change at a time where volume allows, because otherwise you learn nothing you can reuse.
A/B tests run at traffic levels far too low to ever reach significance.
At small-business volumes we say plainly when a test cannot settle the question, and reason from evidence and mechanism instead of pretending.
A longer form, because the sales team wants more qualifying information.
The shortest form that still lets you have a useful first conversation. Qualification belongs on the call, not in the way of it.
What this doesn’t fix
Worth saying plainly, because paying for the wrong thing is the most expensive mistake on this list.
This works on the traffic you already have. If almost nobody is finding you, the percentage improves and the number of calls barely moves — you need visibility first, and we will say so.
Local SEOIf enquiries already arrive and then go unanswered for two days, the bottleneck is after the form, not on it. Converting more visitors into enquiries you also lose is an expensive way to stand still.
Follow-up & automationHow you’ll know it’s working
Agreed before any money is spent, so there is something to hold us to.
- The share of visitors who contact you, measured the same way before and after.
- Which page they were on when they did it — and which pages have never produced one.
- Form starts versus form completions, because the gap between those two is usually the cheapest fix available.
- A written change log, so every improvement is attached to a specific change rather than to a good month.
What you won’t get from us is a promised ranking, a promised number of leads or a promised date. Nobody controls those, and quoting them before the work starts is guessing with your money.
What it costs, and who does it
A fixed number before anything starts, agreed with you first — not an hourly rate that drifts. What the number is depends on what we find, and we would rather look before quoting than quote and revise.
10+ years of digital marketing experience. How we work, in full →
Before you ask
The questions we actually get.
How much traffic do I need for this to be worth it?
Less than people assume — if you have enough visitors to be frustrated by how few call, there is usually something specific and findable in the way. What low traffic does rule out is formal A/B testing, and we will tell you that rather than run tests that cannot conclude.
Is this just redesigning my website?
No, and a redesign is usually the most expensive way to attempt it. Most of the gain comes from a handful of changes to specific pages.
How will I know it worked?
Because the measurement went in before the changes did. If we cannot show you the before, we have no business claiming the after.
Can you work on the site I already have?
Usually yes, and that is the normal case. If the platform genuinely makes the work impossible we will tell you what it would take instead.
How long before I see a difference?
The changes are fast. Knowing whether they worked takes as long as it takes to accumulate enough enquiries to be sure, which depends on your volume.
What if the answer is that my pricing or offer is the problem?
Then that is what we will tell you. It is not a website problem and we are not going to charge you to paint over it.